KidsCan is a local New Zealand charity doing their bit to provide raincoats, shoes and food for some 40,000 children who need them, and as Christmas is the time for giving, here’s a great way to give this festive season, KidsCan Christmas crackers.
The idea was to have a fun and an engaging set of rules on how to win the goodies inside the cracker and have the bragging rights too. All for the great price of only $2, you’ll also get the chance to win some cracking prizes too.
Print and Outdoor
In 2013, Food Snob was launched to give New Zealanders reasonably-priced, authentic food, starting with five products. The range has now more than doubled. Food Snob wants to share the belief that ‘good taste is everything’.
Helping you create memorable meals and unforgettable occasions with us. Look out for the up and coming Summer BBQ series. Indeed, good taste is everything.
Highlighting the dangers of carbon monoxide that not only affect the environment but your health too. Get your car tuned and help us all breathe easier.
Cinema.
Dunlop spend millions developing a better tyre - the Direzza DZ101. Not as stylish and made with complex technology. Dunlop needed a salesforce 'buy in'.
Try separating the the tyre from the road - wet or dry. The glued down piece of road acts as a tactile interactive demonstration of the tyre across a dry road and through the wet, it sticks - literally - like glue.
100% of the Direzza stock sold from the 0800 number and follow-up telemarking.
DM.
Cannes Bronze.
Driveway deaths are ever increasing in NZ, there’s 5 a year and over 20 children hospitalised. A simple prevention message was a keyring. Check for me before you turn the key.
A reminder to check for your child before you get in your car.
TVC and Online.
Finalist. New Zealand Marketing Awards.
1 Bronze. NZ Axis Awards.
1 Silver, 2 Bronze. NZ Effies.
1 Gold, 1 Silver. FOMG Festival of Media
2 Gold, 1 Silver. NZ Direct Marketing Awards.
4 Golds and Advertiser of the Year. NZ Beacons.
A small change now can make a big difference to your retirement.
So, for the retirement lifestyle you really want switch
your KiwiSaver plan to Milford. Then when it’s time, sit back and relax.
Online and Print.
A cost-effective window and back-of-seat decal to announce the opening of the new Aviation Hall at MOTAT.
The window decal gave a birds eye view of what it was like to fly in one of these classic planes.
Ambient.
If you really want your brand to stand out and be different, add magazines to your media mix.
Print.
Wiremark New Zealand fencing is especially made for local farming conditions.
So before you start fencing, check what country your fencing's made for.
In-store and on-premise campaigns for Jack’s Birthday and Jack’s Easter promotions.
It's NZ's property tinder. Whatever you’re looking for, find your perfect match at realestate.co.nz
Print and online content.
The challenge invites Kiwis to feed their cats and dogs Purina ONE exclusively for 30 days and look for visible improvements in their pets’ health, from the top of their nose to the tip of their tail.
Purina ONE provides a nutritionally balanced diet for pets that can help cats and dogs feel and look their best.
TV.
Air NZ Airpoints, Audi TT, Audi A3 and Audi A4/A5 and Audi Open Haus campaigns.
The all-new Audii TT is back.
Audi TT super-lite and billboard at Auckland and Wellington airports.
Placement in Air NZ’s Kia Ora in-flight and Weekend magazines to announce its Airpoints partnership with Audi.
Line illustration to demonstrate the compact size of the Audi A3.
Media placement for the free sports upgrade on the Audi A4 and A5.
Audi's RS 4.3 sec campaign.
Print and Outdoor.
Sometimes you can have too much insurance .
With AA comprehensive car insurance, get all the cover you need and nothing you don’t.
TVC.
30 and 15.
The Kim Crawford launch of their new, groundbreaking wine, the Pinot Chocolate. Available April 1st.
Online content.
Kim Crawford wines are renowned for a different approach to the wine making process, it’s all about the wine and what better way to demonstrate it than take their bold wine making philosophy and the stories that went with it and base the whole campaign around them.
Print.
Selaks Wines.
Originally set up by Croatian Marino Selak and his brother Mate, Selaks is still run by the family today. It was always the brothers dream to make a wine to be shared with friends and family.
With that vision in mind, we couldn't think of a better way to launch the new range of Premium Selection and Winemakers Favourite wines, showing all the people who actually make the wine and the friends and family who drink it. Transforming a photograph of a bottle and wine glass in to a memorable and striking mosiac.
Selaks was one of the first vineyards in New Zealand to produce Sauvignon Blanc in 1906 and it's been at the forefront of New Zealand wine for over 75 years.
In-store POS.
All of supermarket Countdown's social media, Facebook posts and content videos from late 2017 to the current crop.
Plus Wellcom’s show reel, highlighting the existing and recent work across all media channels.
Summer and Christmas are one of the busiest times of the year, holidays, school holiday’s, what to buy for Auntie and catching up with friends and family. And, on top of that, you have to get your food shopping done.
Countdown have turned a standard bus shelter into a supermarket aisle. How? By displaying groceries in an adshel, for you to purchase on the spot.
Simply download the Countdown App on your smartphone, scan the barcodes of any one of the 55 products displayed and then put them in your App basket. We'll then deliver them to your home.
This is taking supermarket shopping to the next level, by taking the supermarket aisle directly to you.
Thanks to Countdown, shopping has never been easier.
Digital adshels.
Smoking is costing you more than just your health, it’s costing you a packet, financially. An online calculator made the message personalised and shareable.
Outdoor, print and online.
Global Health Award finalist.
Countdown supermarkets have their own label of everyday quality products, named Own Brand. Ranging from breakfast to lunch and dinner to bathroom and household cleaning.
All delivered at everyday low-prices for the whole of New Zealand to enjoy.
A press campaign of three everyday NZ scenarios with some added wit to the headlines.
Simple, easy to make homemade yogurt.
Your kids make some great things for you, now you can make something great for them. So share the goodness of homemade with Easiyo.
Radio commercials for QV Property reports, get to know what's buying and selling in your neighbourhood and the Ministry of Transport 'Choke the Smoke' campaign for reducing carbon dioxide emissions by using public transport.
New York Festival Gold for 'Choke the Smoke' campaign.
Turn your everyday shop, such as spaghetti and plasters into reward points with a Onecard Visa Card. It also earns you double rewards when you shop at Countdown.
Print.
Highlight the dangers of pouring paint, detergents, roadside rubbish and paint thinners down the drain, you think you’ve got rid of the problem only for it to resurface where you want to enjoy it, the sea. More importantly, sea-life have to live in it too.
This meant putting billboards under water, ambient in aquariums and interrupting consumers at a moment of truth in Resene paint shops and outdoor with adshels.
Outdoor, Newsprint and Ambient.
Cannes finalist
Selected work for Holden Z Series and the Holden Colorado.
Press and TV.
Air New Zealand Airpoints.
For all New Zealand from Air New Zealand, Airpoints brings kiwis from around the country (and over the Tasman) together for a Kiwi wedding.
A 60 second spot then breaks into extended 30s of each of the guest's journey.
TV.
Latest work from concept, storyboard and a little help from yours truly with some set styling, for a fast turn around retail client, Countdown supermarkets. From video hacks and recipes, TV to Instagram and Facebook posts.
A digital and press winter campaign to reintroduce Rockgas to all New Zealanders. The campaign also features multiple digital prompts, encouraging potential customers to choose Rockgas. The prompts vary depending on changes in weather and proximity to the Rockgas outlets.
This campaign highlights a moment of truth when running out of gas and the frustration and annoyance it can cause, especially if your last in line for the morning shower.
Talk to your local Rockgas dealer and have hot water, heating and cooking in an instant.
Art Direction and copywriting.
Earth Hour is now one of the world’s largest grass roots movement for the environment. Started in 2007 at a lights event in Sydney.
It now engages millions of people in more than 180 million countries, switching off their lights to show support for the planet.
But Honda wanted to show they go beyond the action of switching off and back up our mission statement (from 1992) to preserve the planet in every way we can by reducing our carbon footprint every minute of every year.
As part of the on-going Simply Dinner creative, a one-off campaign was created, marrying the more popular dishes in the meal kit range with some of the more recognised dates on the NZ calendar. Each meal kit was paired with Halloween, Diwali, Chinese New Year, Mother’s and Father’s day and not forgetting one for the King’s birthday. Written, art directed and produced in-house at the Foodstuffs creative studio.
