Earth Hour is now one of the world’s largest grass roots movement for the environment. Started in 2007 at a lights event in Sydney.
It now engages millions of people in more than 180 million countries, switching off their lights to show support for the planet.
But Honda wanted to show they go beyond the action of switching off and back up our mission statement (from 1992) to preserve the planet in every way we can by reducing our carbon footprint every minute of every year.