A digital and press winter campaign to reintroduce Rockgas to all New Zealanders. The campaign also features multiple digital prompts, encouraging potential customers to choose Rockgas. The prompts vary depending on changes in weather and proximity to the Rockgas outlets.
This campaign highlights a moment of truth when running out of gas and the frustration and annoyance it can cause, especially if your last in line for the morning shower.
Talk to your local Rockgas dealer and have hot water, heating and cooking in an instant.
Art Direction and copywriting.